Bear Paddle Swim School

In 2021, I had the opportunity to rebrand Bear Paddle Swim School, creating a refreshed and dynamic visual identity that better captured the energy and fun of their swim lessons. With 15 locations, I’ve been the creative force behind all web and print marketing, managing social media, crafting compelling email campaigns, designing ads, and maintaining the website. A key part of my role includes designing and implementing a new theme for the kids each month, integrating it throughout the schools with custom signage, decor, and promotional materials. My creativity extends into the physical spaces of the schools, where I design vibrant murals, engaging posters, and custom imagery to enhance the environment. Additionally, I had the privilege of illustrating two children’s books for the brand, further enhancing the connection between Bear Paddle and its young audience. Beyond marketing, I design all merchandise, uniforms, and name tags, ensuring a consistent and professional look across all touchpoints.